Creating Your Own Informational Product Webinar
at 12:39 pm on Sunday, 1 April 2007
Want more traffic and income from your website?
Join Debra Simpson and Andrea Glass for an informative webinar on Creating Information Products and how to use them to benefit your business. This webinar will be held Wednesday, May 30, 2007 at 7pm PT / 10pm ET.
In this exciting seminar you will learn:
- How to create information products
- How to write and produce them
- How to market them for profit
How would my business benefit from information products?
- Create passive income stream
- Expand your brand
- Enjoy benefits of being an author
What are you waiting for? Come and join us from the comfort of your home office! This free powerful workshop is held in a virtual conference room. All you need to participate are an Internet connection and speakers. To register visit Expertise Experts RSVP!
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How to Write an eBook: Step-by-Step Plan, Step 8
at 5:45 pm on Sunday, 14 January 2007
8. MARKETING
The final step to writing your eBook is once you’ve finished writing it, producing it, and getting ready to deliver it, you need a marketing plan to sell it. There are numerous ways to go about it, and some are more effective than others based on your subject and market. Follow the path of successful marketers, track your activities and results, and make adjustments along the way. Here are some strategies to get you started:
Offline
• Speaking: talks, seminars, book signings
• Writing: articles, columns
• Networking: organizations where target market is
• Promotion: press releases, events, trade shows
• Direct Mail: postcards to bookstores, target market
• Advertising: classifies, display
• Media: radio, TV
• Joint Ventures: get endorsements, share marketing ventures like booths at trade shows
Online
• Speaking: virtual conferences, teleclasses
• Writing: articles, columns, e-zine
• Website: sales page, sell products on your site, other sites like Amazon
• Networking: social networking such as Linked-In, Ryze, MySpace, Yahoo groups
• Promotion: press releases, directory listings
• Direct Mail: build e-mail list for e-mail blasts
• Advertising: Google adwords, ads in e-zines
• Media: online radio
• Podcasts, video
• Blogs: advertise your products, link to your site
• Affiliates: sign up affiliates to sell your products
• Joint Ventures: use others’ e-mail lists; swap bonus offers, endorsements
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How to Write an eBook: Step-by-Step Plan, Step 7
at 2:19 am on Sunday, 14 January 2007
7. DELIVERY
The nice thing about eBooks, e-courses, podcasts and other electronic information is that you can deliver them to the buyer instantly. No waiting for a book to arrive in the mail. No printing or mailing costs for you. Your products can be delivered as a download over the Internet, or an attachment to an e-mail. You can sell your products off your website or have others sell your products through affiliate programs. When someone pays for your product, they receive a confirmation email with a link to go to a site or an immediate link to download the eBook, CD or other product. With tangible products such as CDs, books, and manuals, you can either ship them yourself or find a fulfillment house.
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How to Write an eBook: Step-by-Step Plan, Step 6
at 5:15 am on Friday, 12 January 2007
6. PRODUCTION
Should you publish your eBook as a Pdf or .exe or as a web page? The most popular is Pdf as everyone can read them and they look nice.
You’ll need graphic artist to design cover of eBook and the interior. You can go as plain or fancy as you want, but remember people will see the cover and not see the inside when they purchase it. So in this case you can judge a book by its cover. You’ll also want to get the eBook edited because even though many people offer unedited eBooks that are almost embarrassing, you want to have people come back for more products, so always give the highest value.
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